Beauty in Blood
"If I have learned anything […] of producing Beauty in Blood, it is that menstruation matters more than most people in society are willing to recognize; it is deeply embedded in our global body politics and is a major contributor to the vast gender inequity between men and women today.
Institutionalized hierarchies maintain and support the outdated patriarchal belief that menstruation makes the female body inferior to the male body. Billions of dollars are spent annually trying to make women’s bodies conform to male “norms” by suppressing the natural menstrual cycle through hormonal birth control. The feminine “hygiene” industry perpetuates taboo thinking by suggesting the monthly cycle is dirty and socially impolite; it should be concealed in frilly pink wrappers like candy and only very loosely referenced with blue liquid in product commercials.
In my experience, women and men are hungry for an authentic dialogue about menstruation and all that encompasses. It is clear the time is now to stand up and speak out on behalf of menstruation. It is a natural, messy but beautiful part of life. Just because it is not a shared experience doesn’t mean it needs to be a divisive topic that aids in gender inequity.
Beauty in Blood asserts that menstruation needs to be seen to help normalize the female body and to acknowledge this part of the female experience by inviting the viewer to take a closer look and reflect on their personal gut reactions to the subject of “menstruation"."
Text and art from Jen Lewis